If your construction company is in the process of building a model home, when the home is constructed, you are going to need to stage the home so that it is attractive to potential buyers and so that buyers want to invest in the construction of similar home. Here are three tips that will help you effectively stage a model home for your construction company.
#1 Chose Warm Colors
Staging a model home starts with the colors that you put up on the walls of your model home. You want the colors to feel warm and inviting. This is not the time to express your artistic side and paint the kitchen bright purple or the bathroom bright yellow; although that type of paint job may be perfect for some individuals, it is not likely to appeal to a broad audience. At the same time, you don't want every room in the home to be painted a stark white; that is not inviting either. Instead, use warm neutral homes that will make the home feel inviting and appeal to a large demographic of individuals. Warm browns, greys and dark greens are great examples of more neutral colors that will make your model home feel cozy and inviting without turning off potential buyers.
#2 Choose An Accent Color
As you choose furniture for the living room, kitchen and dining room, make sure that the furniture and colors flow from one room to the next. For example, if you put blue throw pillows on the living room couch, you may want to put up a blue vase in the kitchen and a blue toned painting in the dining room area. Everything does not have to match, but using the same accent color throughout the house, especially in the main living areas, will help tie everything together and give it a more cohesive feeling.
#3 Know Your Target Audience
Third, make sure that you know who your target audience is. Although you want to stage the home in a way that appeals to the largest group possible, having a target audience in mind can help you when it comes down to fine tuning the details. For example, if your target home are working professionals in their fifties whose children are no longer living at home, you may want to stage one of the bedrooms as a guest room and another as an at-home office or workspace. Older adults may prefer a more traditionally styled home.
On the other hand, if your target audience are young families, you may want to stage each bedroom as a children's room or play area. Knowing your target audience will help you refine your staging techniques and practices. Younger families may also appreciate a sleeker and modern look to their home.